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questions on 1970s music ?
10-13-2012, 03:04 PM
Post: #2
 
1. Generally, and this is still largely true now, an A&R guy (Artist & Repertoire) would listen to some recordings and see the band at some gigs. If the band impressed, the A&R guy would bring the recordings and a report of the gigs to the label, who would make a decision on signing.

2. The chief marketing outlet was radio itself; every time a song plays, it is being marketed. In addition, promotional films (this was before video) were aired on music variety programs, or the band would play live on music programs (such as Don Kirshner's Rock Concert, or Midnight Special). In the late 60's and early 70's a lot of albums were advertised in the "underground" media, such as hippie papers and college papers. Also, labels often offered low-priced sampler albums (Warner Brothers put out many) that featured non-singles by artists on the label. Also, touring was a primary means of promotion; in those days (and still now) most tours actually lost money, but it would be made up in unit sales.

3. It was distributed largely the same it is now. After a master tape is created, dubs from the master would be sent to pressing plants around the world. They would be pressed into vinyl at these pressing plants, and then distributed from there to record stores.

4. Everyone made money for awhile, at least to some degree, except some of the artists. Artists made money on sales and publishing rights (although many foolishly or naively sold away their publishing rights, a mistake that cost many people millions). The labels made money on units sold, and also on publishing rights (since it was they who usually bought them from the naive musician). Distributors made money the same way any distributor does; by being a middleman. And record retailers made money because in those days, it was the only way to acquire music.

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[] - Seederman - 10-13-2012 03:04 PM
[] - Nightwrath - 10-13-2012, 03:04 PM
[] - Third Mall - 10-13-2012, 03:04 PM
[] - Sweet Justice - 10-13-2012, 03:04 PM

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