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Do marketers have any control over social media? Why or why not?
10-13-2012, 04:39 PM
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intheleast Offline
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One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people.

Marketers can have impact on social media by taking an idea, creating buzz on multiple platforms, letting people push your message around in a positive light, and reaping the rewards.

Here is an example of a great success story where marketers did just that:

http://www.socialmedia.biz/2009/06/23/so...more-13614
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[] - imarketingguru - 10-13-2012, 04:39 PM
[] - intheleast - 10-13-2012 04:39 PM

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