How can a small IT services company leverage social media?

[Sam]

One of most popular "business" related social media site is LinkedIn.com. There are many ways to use social media. But ultimately, no matter what you use, you have to provide some content that people are willing to return for. Ie. if you find a very common network problems, discuss that on a blog and suggest how to fix it. I'm not saying you should give away your services for free but you have to establish yourself as an expert. There are plugin that'll allow you to post your articles on facebook as you post on your blog or twitter. Once you've captured peoples' attention and gained their trust, selling to them becomes much easier.