What does he mean by a partnership with facebook ?

[apeweek]

Your link is to the website of an auto industry magazine, and consists of a former GM executive offering marketing advice to GM. Facebook and other internet social media are simply part of any corporate marketing plan in today's world.
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Volt is not losing money. The recent Reuters article that proclaimed this made some very basic accounting errors. Development costs of a car are typically amortized over the lifetime of a vehicle, not just one year. Any car would look stupidly unprofitable if you did that. A rebuttal of the Reuter's article is at this link:
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http://www.forbes.com/sites/boblutz/2012...olt-costs/