Will THIS the R & R campaign for the next few months?

[King Mob]

But there's one overriding reason that Romney's candidacy was doomed: he is a completely unlikeable prick. And, unlike the fake self-aware Romney, he doesn't give a shit that he's an unlikeable prick. In the world he existed in before running for president, one can be admired for dealing with others as an unfeeling asshole. That might be how cutthroat investment schemers work, but Romney is fast learning that people are not corporations. We give a damn who we're dealing with and who's fucking us over, and anyone who isn't so deluded by swallowing the Rush Limbaugh chowder on Obama or just being plain racist can see that Mitt Romney is not only not someone you'd want to have a beer with, but he's someone who, given the right circumstances and the right bar, you'd want to punch in the nose for being such a self-righteous cock.

Now, how do you, if you are Mitt Romney, overcome that? Well, short answer is "You don't."