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How can a company use the same material for both traditional and social network marketing?
10-13-2012, 09:31 PM
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robert m Offline
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Yes you can and companies do - but more effective is to integrate the two, so that there is some value-add in the online model beyond what you get offline - like mercedes did with their car advert which online was an online game and competition - those who just watch the advert may well not notice this. Doing the same online and off line is lazy - like using the same advert for years without changing.
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[] - robert m - 10-13-2012 09:31 PM

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