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Simple question on market segmentation (for my GCSE course)?
02-19-2014, 12:42 PM
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Guillem T Offline
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It means the market is parcelled in groups or sections according to the different ethnic groups, socio-economic groups etc, observed in a given society. This is to study specifically their necessities, requirements and other factors.
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[] - RUSSELL H - 02-19-2014, 12:32 PM
[] - Guillem T - 02-19-2014 12:42 PM
[] - Biz Advisor - 02-19-2014, 12:49 PM

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