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Simple question on market segmentation (for my GCSE course)?
02-19-2014, 12:49 PM
Post: #4
Biz Advisor Offline
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Segment the market into
- ethnic group - religion, color or national origin
- socio-economic group - similar social and economic group: eg middle class, rich, poor

The purpose of market segmentation is to ensure that you target your specific market: e.g. no point trying to market an expensive luxury car to someone who can't afford to buy.
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[] - RUSSELL H - 02-19-2014, 12:32 PM
[] - Guillem T - 02-19-2014, 12:42 PM
[] - Biz Advisor - 02-19-2014 12:49 PM

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