What is social media optimization?

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Social media optimization is a community-based marketing strategy that utilizes social media sites such as Facebook, Twitter, Stumplupon, YouTube, etc. to build brand awareness and raise recognition for the product or service being marketed. The focus is on driving traffic from sources other than search engines and engaging with blogs, discussion groups and other sites to promote specific content.

The idea behind SMO is getting information out by "word of mouth" in the online world. Companies use it to facilitate communication between like-minded individuals who share messages, photos, forums, etc. about a product or service with the intention to gain new viewers and customers.

Take a look at http://www.mojocreator.com/capabilities/...imization/ for detailed information