Is SEO really even close to as important as marketing? How do you actually market a site to begin with?

[Michael]

SEO is very VERY important. I'm guessing that you may be having trouble getting high rankings on Google because you refer to it as "fighting for positions"

Marketing online has never been easier, with places like Youtube (look at it as free commercials) where you can link back to your site, Also,blogs & forums (Do Not simply spam them with "Look at me" type content)

Twitter is another good way to reach lots of people on any subject.

One thing that is so overlooked is your site. Traffic IS important but does your site keep people coming back, do they stay there at all ? You could have a gazillion people go to any website but if the site sucks (and a lot of them do ) what's the point ?

Then, does your site convert ? If everyone with a computer looked at your website and no one purchased do you think they would tell anyone ? of course not.

Another idea is, do you have a blog of your own to offer useful info that will spread through the Internet, thus bringing you eyeballs to your site ? You should.

The point is do not overlook the basics that are out there to attract viewers and having them tell their friends and family. I will tell you you're headed in the right direction because you're asking questions, you're looking for answers that most people give up on.

Never give up.
Michael