Post Penguin SEO for Small Businesses?

[J]

in the example you give of a local business, do not overly concern yourself with SEO except to have your site properly setup with the usual things.

You would benefit more greatly by concentrating on building branded presences on local directories, and possibly doing some free classified ads- both online and hard copy. Above all else ask clients to rate them on their service!

FEEDBACK from clients is king: eg: my wife was purposely injured by a female racist Gynecologist, and then forced to pay for follow up office visits that did no good. I insisted that she find someone else. We looked online, found a Gynecologist with terrific client feedback, almost like it was fake. However visits to him proved his competency, care, and diagnostic skills. His repiutation is NOT FAKE!