How do you determine if a social media campaign is successful?

[Justin]

That's a hard question to answer right now as it's up for debate. Social media seems to sit this weird mix between sales, brand development, and heavy consumer interaction so it's a little weird. Here are a few things to consider though:

- It's about long term development, not short term profitability.
- You've successfully influenced viewers on elements regarding your brand, etc.
- You've set the set the stage for higher purchasing
- You've made people excited in some way about your brand.
- And to reference Godin, you've told a story.