What's that facebook offer?

[Eli]

i created a new facebook ad, i have received this email:

Because you're a trusted Facebook advertiser, we have raised the maximum amount you are able spend in a day to $250.00. This is like getting an increase to the limit on a credit card and won't change any of your existing campaign budgets.
This new spend limit will take effect within 24 hours.
You can take advantage of your increased spend limit by going to the Ad Manager and updating your budgets.
Thanks for continuing to advertise on Facebook!

what's that offer? can i create a new ad for free?