How can social media be used to defeat bigger more powerful competition?

[Issa]

Social media is a powerful tool that can either make you or break you; this is a fact! Now, it is easier for small businesses to play it fair with big businesses through the power of the crowd -- and getting the word out about your business. In fact, all you need to do is create a buzz and just watch as people create some kind of tidal wave in spreading the news about your brand. Know that social media is not that easy and free, this is why it is also important for you to measure the cost of doing a social media campaign.