How can I make my rental ads look more attractive on Gumtree?

[JL]

What you've done sounds good already - I've looked for flats on Gumtree before and after a while you start being able to tell which are the dodgy ones and which are legit! So adding the contact details are good because then people can look up the company online and make sure it's real, lots of photos and real details of the actual place, rather than saying 'we have lots of properties like this one' shows that you're not just lying about what's on your books. Then just be friendly-sounding in the ad, put a line in about the agency having a great reputation and say 'if you have any questions about this property or just want to chat about your needs then give us a call' - anything that makes you seem like people and not some scam will stand out.