Is twitter a momentum play now?

[global imrc]

Twitter is cash flow negative, they still haven't turned a profit, the $43 current trading price is absurd. However, currently analysts rating this stock a buy now = 8 buy, 8 hold, 2 sell. Last month was 4 buy, 1 hold, 0 sell. Why are analysts giving this stock a buy? Are they expecting earnings to grow strongly within the next few quarters or is it more out of self interest on their part? I think Twitter is a sell/short. Since Twitter is moving up while the market is moving down now, is twitter a pure momentum play until as always valuation finally kicks into people's minds and they start selling in droves?