how realiable is facebook Advertising?

[Renna Graceffo]

many have reported that they have gotten good results - and some not so good. As with any advertising platform, it will depend on your niche, product and targert market. With FB you can bid on CPC (cost per click) or CPM (cost per 1000 impressions). So really, it is best to just experiment with a small budget and then scale up if you see desired results after a reasonable period of time. FB users mostly respond to a lot of catchy images, so that's good to use in your ads there. I tried a campaign there myself but not really been back so haven't thoroughly tested first hand, but may retry again soon follwing the same tips I;m giving you!