why do employers take looking at facebook profiles of a potential employee so seriously?

[Quizzard]

Think of it this way: you Facebook profile is a sign of who you are. Your resume says what you have done, your profile says (or can, you'd get nothing from mine) what type of person you are. Employers spend a lot of money hiring and training, and some do think that the profile of a prospective employee is valuable insight into what type of person they are. There is a lot more to someone's suitability for a job than what appears on a resume or what comes out in an interview. Your unguarded moments are more telling.

And yeah, a photo of a drink says something about you, whether you realize it or not.

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