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So is Esurance making money from this twitter gig?
03-10-2014, 12:17 AM
Post: #2
Popisms Offline
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They don't make any direct money, but they get free exposure from people talking about themselves on social media. That combined with the effectiveness of any commercial of bringing in new customers makes it worth the risk of an expensive ad campaign.

There's the post-Super Bowl ad:
http://www.popisms.com/TelevisionCommerc...-2014.aspx
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[] - Popisms - 03-10-2014 12:17 AM

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