what does the role of marketing involve?

[Surfer]

Marketing is a written plan which combines product development, promotion, distribution, and pricing approach, identifies the firms marketing goals, and explains how they will be achieved within a stated time frame.It determines the choice of target market segment, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.And for a research pro is very easy to get involved in any kind of role.