I got scammed into paying for fake a advertisement. How do I go about getting my money back from Chase?

[Jake]

Probably like dealing with ecommerce sites, using a credit card or paypal may afford you some consumer protection at least in clear-cut cases of non delivery. I don't think your making a bad transaction is your bank's problem. They did deliver something,so it's something less than a 100% scam. They sort of gray area misrepresentation would probably involve a civil lawsuit, where everyone but the lawyers lose.

You may just have to settle for the satisfaction of exposing them on the numerous scam/ripoff reporting sites.

There are plenty of ad networks where you can have a banner ad shown on targeted sites for about $20-$50 for 10,000 impressions (The industry standard CPM advertising is priced per 1000 views)

Something close to what you thought you were getting are niche ezines that sell "solo ad" mailings to their subscriber list. Speaking of such lists, one enormous database of targeted postal and email lists is: http://ists.nextmark.com

Ultimately, if you are advertising a local service and not a DVD or online training, you probably would want geographically targeted ads, only a fraction of those 10,000 view would have been people close enough to be prospects. Several ad networks, including self serve Google Adwords ads provide geo targeting, so you only pay for impressions or clicks withing driving distance of your location, Facebook self serve ads have geo targeting as well as detailed demographic targeting that cam be quite helpful.