Anyone in a Marketing position willing to be Interviewed right now for my Marketing class?

[Laura M]

1. Since 1995 WebMetro has been dedicated to providing Internet marketing and advertising services to established and emerging organizations that are committed to becoming leaders in their markets.

2. We market only to organizations that are willing to do what it takes to succeed - usually that means we market only to larger scale businesses that are willing to spend a little more than the mom & pop web sites to get better results.

3. We're a full-service interactive marketing agency that provides these services to our clients: PPC, SEO, Shopping Portal Management, Paid Inclusion, site design, web site analytics, etc.

4. We determine our market segments based on the types of services we provide our clients. We offer PPC marketing, thus, our target market is businesses willing to commit to a monthly budget that are interested in PPC marketing.

5. We analyze trends in performance, perform competitive intelligence, keyword search volume, run queries on searches conducted, view reports on keyword rankings, and much more.

6. For our own business, market research is done periodically to assess changes in the current market place. For our clients, market research is a necessary step to understand our client's target audience.

7. We survey our potential customers by conducting brief needs assessment phone calls.

8. For our PPC clients, we charge a percentage of their total monthly click fees. Four our SEO, feed-based, and design clients, they are charged an hourly rate based on that of our competitors and the specific services we provide.

9. Direct mail, e-mail, search marketing, viral marketing, social media marketing.

10. mostly electronic media (paid search ads, blog posts, video).

11. more social marketing.

12. Mostly BA degrees, some MBAs, some Masters Degrees.

13. Creativity, great communication skills.

14. search engines, blogs, social media sites, e-mail.

15. The marketer should not mislead the public by providing false information.

16. Positive publicity yields more business for us.

17. We protect our brand by providing excellent service to our clients.

18. Other interactive agencies - SEO Inc., 360i, etc.

19. They are larger firms that have more employees.

20. Our expertise and best-in-class technology.

21. When new technology becomes available, we determine how we can best leverage it for the success of our clients.

22. S: expertise & technology, W: as a botique firm, we are not equipped to handle very large accounts, O: our ability to quickly leverage new technology - we were the first to use video marketing T: some potential clients may feel that "bigger is better".

23. See #17.

24. We would not be in business without technology.

25. For our own site, we generate leads through our web site and other sources. We do have clients that leverage e-commerce to sell their products on their sites.

26. Through exceeding expectations and constant communications.

27. Yes.

28. Be creative and subscribe to marketing newsletters - read as much as possible about what's happening in the industry.