What is it about sushi that makes so much more "trendy" than other foods?

[dd k]

First, it's foreign. And it's Japanese, which seems more "inaccessible" since Japan is a somewhat mysterious country.

Another HUGE factor is the presentation of sushi. If sushi were all jumbled up like spaghetti, it wouldn't have the same status. However, sushi has all types of colors and shapes. And they make it shaped like dragons, centipedes, etc.

And since the fish is raw, it makes it seem that one is brave or adventurous for eating it.

I do love sushi though!