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I'm unwilling to annoy potential or existing customers, so what marketing perspective is best for me?
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10-15-2012, 08:01 PM
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I'm unwilling to annoy potential or existing customers, so what marketing perspective is best for me?
My reason for needing to own my own business is the need for integrity. Most of the companies I've worked for have perpetual integrity issues, including their marketing methods and perspectives. I do Geek Squad-like tech support, and I have a recipe for success, other than a somewhat 'beatnik' attitude towards marketing. My current marketing plan includes:
-Business networking meetings -Being prepared to describe the benefits of using my services -A concise Website with free training and well-considered SEO -Pens, pads of paper and other useful items with my logo for existing and potential customers -A Facebook page for my business -Submitting to typical advertising venues like Google and Superpages I'm planning on putting some money into advertising, but I'm concerned that my complete unwillingness to 'bother' customers could make for a very slow start. Examples of what I consider bothersome (but seemingly necessary) practices include: -Nagging customers (on the phone, specifically) to allow me to finish projects/do needed maintenance -Forcing promotion of my business into casual conversation Any tips, books, or Websites you're aware of in this regard would be greatly appreciated. Most of the existing materials out there aren't geared towards people like myself. Ads |
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I'm unwilling to annoy potential or existing customers, so what marketing perspective is best for me? - homer742 - 10-15-2012 08:01 PM
[] - the Devil Himself - 10-15-2012, 08:10 PM
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