Why isn't my business working?

[Roger]

One of your biggest problems might be that you don't charge market prices. If you devalue your business then so will customers. Don't charge the high or low end. Be somewhere in the middle. People may feel that the work wasn't that great because of what they paid. It's about perceived value. The next thing is what do you do different than the competition? It is called Unique Selling Proposition. Maybe you're trying to be to much. Focusing on one area like Perms, Coloring, and Cutting is what you might want to do. Then is the work you do what customers think is good work? Not what you think. Call them a week later and ask them to be honest. Then look at your staff. If they can't bring in and keep people coming back then what good are they. Find some experienced tallent to come in. Someone that has a client list. If you have to give them more money than usual. All if you have to if they meet a certain base. Its about getting people in the door in the beginning. Word of mouth can help make you successful. Also look at your decor. Is your place up to the standards of the competition? You'd be amazed what some paint could do. Good Luck. Don't Give Up. Opportunities don't come easy in life.