what is the social optimization?

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Social Media Optimization (SMO) is a vital component to your online social media marketing plan. Actually, maybe the word 'vital' isn't the best term to use. Perhaps 'so incredibly important we can't even put it into mere human words' is a bit better.

Not to be confused with a Search Engine Optimization plan (although SEO is certainly a complementary and highly suggested service), an SMO campaign works with your Web site and social media components to help your organization be found, be linked to from other blogs and sites and to be a strong contributor and resource in your online community.