How to get more customers for offline business?

[eddie]

Hi,
First, get a Google places page set up. It's free and will help when local people are searching.
Second, set up a linked Google plus account & get this linked with your Google Places page. You can then start to promote the shop on your G+ page.
Now get a Wordpress website setup - publish regular posts about promotions, new products, etc.
Then setup a Facebook page for the shop, also Twitter, Pinterest, etc - work hard cross promoting on your social media sites, including G+.
Then so traditional PR - offer promotions to local newspapers, bloggers, etc. try to get a link back to your shop website.
It's hardworking but can be very effective.
Good luck.