If I only need visitors to my website, why can't I bid for 0.01 per click for Facebook ads?

[Terry B]

It makes excellent business sense to set your bid as low as you can go, as long as you actually get visitors to your website.

If you try the lowest bid and don't get much response, it could be that others have outbid you and your ad isn't coming up very frequently. It's a balancing act, really.

As for not having a particular niche market, you might want to re-analyze that. Even Coca-Cola and Pepsi and Ford and Toyota have identified their target markets, and you should, too. In other words, those companies could sell to any consumer in the world, but they carefully analyze to whom they target their advertising - and that's where they spend their advertising dollars. Likewise, you can determine what segment of the universe is most likely to respond to your per-click ads.

Best of luck to you!