How can I turn a Facebook page into a writing project?

[Cristian]

I'm currently taking a business and technical writing college course and I'm required to respond to the needs of a business. I came up with creating a Facebook business page for them, but don't know how to involve the writing aspect of it. I'm just looking for ideas to expand upon the "writing" work of the project, as it involves other classmates as team members in this process.