[ Photography ] what would you charge ?

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It's pretty much up to what you like. I prefer to have an hourly rate with a small number of prints (maybe as low as 2 or 3 shots) included in the base price. Of course, there will be an additional number of prints available at an additional cost if they wish to purchase them. That is where you can make some high profit. On the hourly rate, it is set for a certain amount of time (like 2 hours, or whatever they expect the event to last). If they run long, that may be affecting my schedule for something else, and the price per hour goes way up after the time agreed upon beforehand. All this will help eliminate the waiting around while they go round up Aunt Martha's family so they can get photos of all of them "since you're here already" like you have nothing else you might want to do than wait around to get them some cheap or even free portraits.

On things like industrial shoots (like for product marketing) I vary it quite a bit from what I charge for portraits, partially because of the demands and environmental conditions, but mostly because the images will be used by them to make a profit. They are also usually more demanding about some technical aspects of the photos. You have to tailor your pricing to the type of customer.