How to Understand Search Engine Optimization (SEO)?

[vikalp]

SEO have 2 techniques -
1.On page optimization
2.Off page optimization

1.On page optimization - By doing good On page optimization you have done 70% of the SEO of your website.
In this techniques there are many points where should we focus -
1.1 choose appropriate keyword for your website by Google Adword keyword tool.
Choose less competitive but higher searching keyword.
Use those keyword in your meta keyword and write a very good meta description by using those keyword with the variations.

2.1 Put anchor text at page where you want to do Seo.

3. Use header tags h1 ,h2 in the page.

4. Use alt tags to the images for image optimization.


5. Create Sitemap.xml and Ror.xml by using site sitemap.com.

Submit these maps to your root directory of the website.

6. Create Robots.txt and upload to the root directory.
Robots.txt file allow and disallow search engine to check pages.which pages should be crawled or which page should not.

7. Use those keyword with variations in your website description.
Highlight those keyword in your site description.

8.Add 404 page not found code to the Htaccess file ,if any user put wrong url in url tab then by this 404 page not found code user will move to your website and will no divert .

On Page Optimization contains 70% part of the SEO of website and Off page contains 30% part of the seo of your website.

2.
Off page optimization have many techniques -

1.Directory Submission - Do directory submission with high PR.Do free and resiprocal directory submission.

2.Blog Commenting - Do blog commenting relevant to your website with prefer comluv blogs. And do follow blogs.Add your url by using HTML code.

3.Article Submission - Do article submission that is relevant to your website.


4.Social Bookmarking - Do social bookmarking by using do follow social bookmarking sites.


5.Press release - Do press release .

6.Link Wheel - Make bogs relevant to your site with different contents and puts
your website and other blogs url to that blog.

7.forum posting - Do forum commenting and forum posting to the do follow forums.

8.Video Submission -Create video related to your site and post to that you tube.

9.Search engine submission -Submit your website to most popular website like google ,yahoo.bing.
10.Photo sharing - Share photos to most popular photo sharing site like flickr,picasa

11.Social Markting - Cretae pages to social netwoking site like facebook ,TWITTER ,GOOGLE+.Ask your frends to share that page

I think this will help u.