how do i use Facebook to market and promote my company website?

[KentjLewis]

There are much better ways to market your business or products than Facebook. Try the old fashioned traditional advertising, PR and event marketing...and add a sprinkle of search engine marketing (SEO, PPC, link development) and a splash of affiliate marketing, email marketing and social media optimization.

That being said, you do have a few options to market you business on Facebook:
-Create a business profile and link it back to your company site (don't forget to add content and host events)
-Develop an application using Facebook's Platform API (make it useful and relevant and people will share it)
-Test out Facebook's new Social Advertising program
-Test out Facebook's Beacon (although it's in early stages and has been somewhat controversial)

Good luck!