What is Search Engine Marketing?

[Jhon]

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses:

SEO: Earning traffic through unpaid or free listings

SEM: Buying traffic through paid search listings

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.