people in advertising and marketing, please answer college student's short survey!?

[Julie H]

( ) Male (X ) Female
Age __26__

1. Highest Level of Education?
( ) High School
( ) 2-year college
(X ) 4-year college
( ) Masters
( ) Ph. D
( ) other ________________

2. Which college(s)/university(s) did you attend?
- Penn State
-

3. College major? ___Marketing and Finance_________________

4. Current job title? ___Media Buyer________________

5. Do you think potential employers favor individuals with advanced college degrees or those with only an undergraduate degree and more work experience?
(X ) Education
( ) Experience
Why? ____In marketing, you can get the basics from the book but you learn even more by working_______________________

6. Does your company and/or clients prefer the use of internet advertising over traditional media (i.e. newspapers, television, magazines)
( ) yes
(X ) no
( ) does not apply
If yes, why? ______________________

7. Please select all of the following statements you agree with:
( ) The internet is the best thing that has happened to advertising.
(X ) Products will still do best in traditional media outlets.
( ) Traditional media outlets are a thing of the past.
( ) Newspapers are dying and soon will be obsolete.
(X ) Advertising and marketing still require talent and creativity.

8. If your company and/or clients utilize internet advertising, which one or more of the following types is preferred?
( ) social networking sites (facebook, myspace)
( ) Google/search engine ads
( ) blogs
( ) commercials within internet TV sites (hulu.com, mtv.com etc.)
(X ) banner ads
( ) pop-up advertisements
( ) other ______________

10. What is the best part about your job? Why? I am a media buyer with an Advertising Agency. I buy radio and TV for clients. I like the creativity, travel, and working with marketing departments of big companies.

11. What is one piece of advice you would give to someone looking to pursue this career? Learn all you can in college and be prepared to learn new things every day. It is ever changing.