how can i market my tour business?

[Sheena]

Your best bet is to contact travel agents and other tour operator's that specialize in tours to Africa. Your goal is to have your tour packaged in with their programs that they are selling to their clients. Many of the these travel agents and tour operators already figured out the sales and marketing in their country. Your job is to offer your services at such a price that they too can make money selling it to their clients.

Really your job is to act as the "ground operator" for the tour companies or travel agents specializing in the UK, Australia, India and the United States, if what you are trying to do is attract English speaking travelers.

Do a search online to find these travel specialists in each country and contact them directly. Email them your web site information making sure you have everything set up looking professional.

Create an irresistible package making sure you take care of all the details, offer it to these travel agents and tour operators that specialize in Africa or Kenya, and offer to host some of these decision makers at cost just to show them what you can do.

They will bring the people and groups if you prove to be reliable.