how to optimize seo for website?

[Citizens Unity Of India]

hello friends i am facing a problem i have made a website which is here http://www.citizensunityofindia.in.But when i try to find something about it on google not good results are found i dont know how to optimize seo of my website like when we search for something which is famous like aam aadmi party it shows good results but when i search citizens unity of india no good results
but i did everything friend can u see my site and tell me what changes should i do easily please
but i did everything friend can u see my site and tell me what changes should i do easily please
i dont have much money to hire someone please suggest me any idea