how to improve our website in search engines ranking?

[Jake]

You should realize that most transactions result from the search for some keyword phrase like Barbie Collectables, not by searching a company's name.

The definitive test for being in the search engines is a search for:

site:yoursite.com

Discovering the actual searches people are making related to your business can help determine the content you should have in order to appear in search results for the popular term.

This tool will report users search stats (exact search option is most accurate)

https://adwords.google.com/select/KeywordToolExternal

The ultimate goal would be to show up in the top 10 results on page 1 for one or more related keyword searches, the vast majority of search clicks occur on page 1.

Search Engine Optimization is the process of improving the ranking in search engines by better organizing the site content and getting links from other sites, links from other sites is generally enough to get your site included in search engines after search spiders discover it through these links, otherwise each search engine has a submission form.