can anyone give me some tips on what kind of content I can add to my website?

[Jake]

The search engines might not see much merit in your site, not much information of benefit to the general public, adding some articles, perhaps a blog section with coffee related info on the history of coffee, how it's prepared some other gourmet types, you would have more matches to common search keywords.
You can find related searches people are actually making with he Google Keyword Tool, incorporating these phrases in your text where they fit can be helpful.
https://adwords.google.com/select/KeywordToolExternal

Getting links from other sites, and pages on social sites like Facebook, Pinterest, etc. is fairly important toward ranking, though buying junk links wholesale can sabotage your ranking, "Any links obtained for the purpose of rank manipulation violate search engine guidelines", make it look natural, a new site with no traffic would only be getting a couple of links a day max made by interested visitors.
Link getting is the easiest part to outsource, be conservative, mix it up, there are a couple of decent services offered for $5 at fiverr.com, until recently the private blog networks were a good way to get links, many were recently made less effective.

Such a focused site should perhaps bite the bullet and use paid advertising traffic, the easiest to start with are Google Adwords and Facebook paid ads, Facebook is interruption advertising but offers great demographic targeting, Adwords can be highly effective, though it's expensive, particularly for more competitive fields like wright loss, any product that has a whiff of shadyness can get an account banned, they purged thousands of accounts a couple of years ago, includuing those spending thousands a week, for promoting things like akai berry with $89/mo credit card re-bills.
An Adwords account gets you more detailed keyword tool reports with ad cost columns and 800 results instead of the free user's 100.

http://www.seomoz.org/dp/the-internet-ma...g-handbook