What do you know about Google Hummingbird and its effect on our site?

[Soni]

The name "Hummingbird" refers to the fast, precise search method and results this new algorithm is designed to use and return. Although it went into effect several weeks ago, the change has only just now been announced. Google regularly updates its algorithms to ensure that its users have access to the best possible search results and to continue providing their users with the best service. Penguin and Panda were previous algorithm changes, but unlike Hummingbird, they only addressed flaws by updating the then-current algorithm. Hummingbird has completely changed the algorithm and only retains the most beneficial aspects of the previous ones.