Google Ad-Words help?

[Marcel]

First of all advertise only locally, i.e. if your bakery is in some small town, advertise only in that area. CPC for local searches should be very low.

Depending on your budget, you can set any bakery keyword you want, but the ad title should be the bakery's official name to increase your brand awareness (this is a very important long term side-effect).

On your website, you should present a lot of nice pictures, make the visitor to feel "at home" and provide him the information he wanted, otherwise your business' trustworthiness will suffer.

So, all in all, you are free to test stuff, see what's going better and learn from it. There is no magic formula to success.

Good luck.