Ad concept for detergent powder ?

[Sridhar]

Any prudent person can make out that this is only a Graphic Gimmick and they do not have any Professional ethic.In fact the chemicals contained in the Detergent are not conducive to life of the cloth.

We see the ad that "Army Personnel is recommending and endorsing Washing Liquid Detergent ' under the Brand PRIL" This implies that either the Army Personnel have violated the norms for the reasons best known to them or the concerned Authorities have compromised with the Legal provisions