What is iphone demographic?

[juan valks]

Demographic variable have been one of the most important consumer segmentation variable used in marketing. According to RJI Mobile Media News Consumption Survey (2012), researchers have determined that Apple IPhone users are generally younger, better-educated and wealthiest than other phone users, as it shows in table below:
Smartphone Owners- Apple Iphone- All Android Brands- BlackBerry
Men - 60.8% - 65..6 - 56.2%
Women - 39.2% - 34.9% - 43.8%
Ages 18-34 - 45.7% -56.0% - 43.1%
Ages 35-54 - 31.5% - 27.8% -36.1%
Ages 55 or older - 16.2% -22.8% - 20.8%
Income under $75,000
Annual household income -38.5% - 63.9% - 41.3%
Income $75,000 or more
Annual household income -61.5% - 36.1% - 58.7%
College degrees
4- year college degree or graduate degrees- 64.0%- 48.7% - 63.9%