What Social Media Optimization?

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Abbreviated as SMO, social media
optimization is the process of increasing the
awareness of a product, brand or event by
using a number of social media outlets and
communities to generate viral publicity.
Social media optimization includes using RSS
feeds, social news and bookmarking sites,
as well as social media sites and video and
blogging sites. SMO is similar to SEO (search
engine optimization) in that the goal is to
drive traffic to your Web site.