Do you think I should bother with a pay-per-click ad campaign?

[Trevor]

I think a PPC campaign isn't for everyone or every site. Are you offering information, trying to get people to hire your for your services or an ecommerce store?

If you are offering information, then you need to have a PR campaign and connect with like minded bloggers and websites. An ad on a specific site like that might serve you well, but developing a social following would be just as key.

If you are selling a service, then a PPC campaign, might be useful if you really streamline your campaign and get your keywords dialed.

Lastly, if you are selling something, then a PPC campaign is very useful to connect future buyers with your products. They need that link to find you because of competition offering similar products and because it is the easiest way to put them in immediate contact with your product. Yes, you'll develop social channels too, but not everyone on the web is social. Organic traffic is not likely sufficient enough to give you the traffic you need.

Good luck.