How to optimise my web site?

[Jake]

wright_d gives a good overall view of a complete 'SEO process, looking a bit more at on site optimization.

Killer bounce rates: one study reported that a 5 second load time caused a 20% bounce rate while a 1/2 second load time resulted in a 5% bounce rate. (People immediately exiting the site are Bouncing) Google's internal design guides are for a 1/2 second load time. From the U.S. there was more than a 15 second load time of your site with a 300k DSL connection. The 2.4Mb+ data download for your home page is not light, over a meg appears to be javascript. Try clearing your browser cache to get closer to a first time user experience (not everyone has optical) This may be your single biggest search engine ranking negative. I believe if one of the increasingly common Google human reviewers stop by that load time can be extra bad.

Keyword content, you need a diversity of industry related phrases in your content to match more searches, just write more comprehensive articles on the subject, How To, historical designer critics, whatever. You should have a list of 50 or more keyword phrases that are relevant, that will will consult when creating content, maybe picking one to be the theme of an article.

The Google keyword tool can help you identify real user searches, Local, [exact match]