How to Improve Your Page Rankings with SEO Copywriting?

[Creative]

There are two main goals you want to achieve through the content you post on your website. The first goal is to provide well written, researched, and edited content to help inform your readers and entice them to purchase your products/services. The second goal is to create web content that is optimized for search engines so Internet users can actually find your website, read your content, and then purchase your products/services.

So part of what sets SEO content apart from ordinary web copy (keeping your website goals in mind) is:

Well written, unique content created specifically for your target audience
Keywords used in the text, title and meta tags that maximize search engine results
Link building to increase the popularity of your content and your website
Editing that content for Internet readers (which is different than editing for print)