What information do I need to include to make my website better?

[robert m]

Do some market analysis - where are your customers, where can you reach them, how do your competitors reach their customers, what conversion rate do you have (visit to bed sales).

That should provide a lot of data to help you establish a marketing/sales strategy. If you have no in- house resources you can hire a marketing agency to help on, maybe on the SEO side or to run a marketing campaign. If your budget doesn't stretch that far you will have to be smarter than your competition and figure out something that provides good results.

Customer referrals and competitions are quite good ways to grow interest.