What information do I need to include to make my website better?

[Carrie]

You need to promote your website, especially in your targeted area. There are two easy ways (and by saying ‘easy’ I mean ‘free’) you can do that. The simplest interpretation of these methods are ‘search engine optimization’, ‘social media optimization’. There are few very basic things that you can do on your own.

If you want to optimize your site in order to achieve high ranking in search engines, the you need to do some keyword research first. Find some suitable keywords for your online business and using Google’s keyword research tool find out what are the search metrics of those keywords. If the search numbers are big then you have bigger competition. Google’s keyword research tool also shows how bigger your competition is. If you do some amount of on-page work and then off-page work, then after some times your website will start ranking. if you want to know what these on-page and off-page works are, I suggest you do a little bit research on Google. The options are way too many to write here.

I strongly feel you should do a lots of social media. Create account on behalf of your business in the biggest and most influential social media sites and promote your products there. Try to make connection with people who are specially in your targeted business area. Do not bombarded your friends and followers with only information of your product. Make your posts interesting and interactive. Google also have lots of suggestions in this particular issue.

There is also a paid and instant option. You can do PPC to instantly bring your links into the first page of search engines.

You have to be patients. Results wont’s come over night. But remember, avoid spamming.

http://www.sbr-technologies.com/search-e...zation.php

One more thing, change your menu. Make it a simple one with html. The menu you already have, search engine crawlers won't be able to read them because you have them as images. (This is a part of on-page optimization I was talking about earlier)