What information do I need to include to make my website better?

[Carlos]

Go to Yahoo/Google and enter the keywords that your site is about (mattresses, bedding). When you see the sites on the search results, go and visit these sites. When on the site, right click the mouse to see - View Source. There you will be able to see the keywords they are using, thus helping them to be on the top of these search engines. Your title tag (what you see on the browser area on top) has all the name brands, with the words - bedding and mattress in the end! The most important keyword needs to be in the front of the title (as in bedding or mattresses).
Plus, distinguish yourself from the other major sites - why should a prospective customer go with you instead of the competitors. As they say, "proof is in the pudding!" Hope this helps.