What is the best way to advertise my site?

[Katherine]

I would use Facebook. For free, you can create a page for your site. For as little as a penny a click, you can create what are known as "social ads". You can also talk to webmasters you know and do something called "fusion marketing", especially if their product somehow relates to yours.

I don't know what kind of music you play, but say you played indie. Popular local bands could advertise on your site and you could advertise on theirs. Or you could do this same thing with local small businesses, especially ones that play your station during open hours.